About Flownected
Flownected is a centralized insurance operating system for life-insurance distribution, unifying leads, communication, appointments, policies and reporting inside a single platform. Purpose-built for agencies and their agents, it collapses a fragmented stack of point tools into one connected workflow, with an AI assistant embedded in every record. The result is a single source of truth that agents actually adopt and stay with.
Industry · InsurTech / Insurance
The problem we set out to solve
Life-insurance distribution runs on a brutal attrition curve: 93% of newly licensed agents leave within their first year, and much of that churn traces back to operational friction rather than a lack of talent. Agencies stitch together separate systems for dialing, lead capture, scheduling, policy management and reporting, leaving agents to swivel between disconnected tools with no single source of truth. Data falls through the cracks, duplicate leads pile up, follow-ups get missed, and managers lose visibility into what is actually driving production. This tool sprawl taxes exactly the moments that determine whether a new agent succeeds or washes out, turning day-to-day admin into a silent productivity killer across the whole book of business.
How we built it
Map the full distribution workflow
We mapped the end-to-end life-insurance sales motion — from lead ingestion to policy issuance and ongoing reporting — to identify every point where agents were forced to leave one system for another. This became the blueprint for a single, connected workflow rather than a bundle of features.
Build a unified data model
We designed a shared PostgreSQL data model so leads, contacts, appointments and policies live in one canonical record. Every module reads and writes to the same source of truth, eliminating the duplicate entry and reconciliation that plague multi-vendor stacks.
Embed Orbi AI into every record
We integrated an OpenAI-powered assistant directly into the record layer, so drafting, summarizing and next-best-action suggestions happen in context rather than in a separate tab. Orbi AI turns the platform from a system of record into a system of action.
Wire in compliant, scalable communications
We built the dialing and messaging stack on Twilio to support power dialing, mass dialing and local presence at agency scale. Communication events flow straight back into the record, keeping every touchpoint logged and reportable.
Harden for regulated distribution
We deployed on AWS with security designed for regulated insurance distribution, covering access controls, auditability and data protection. This let agencies standardize their operations on Flownected with confidence in compliance posture.
Key capabilities
Orbi AI
An AI assistant embedded in every record that drafts messages, summarizes activity and surfaces the next-best action in context.
Quote + App
Guided quoting and application flows that move agents from illustration to submitted application without leaving the platform.
Capture
Lead ingestion with automatic deduplication so every inbound lead lands cleanly in the single source of truth.
Power Dialer & Mass Dialer
High-throughput outbound calling — one-to-one power dialing and campaign-scale mass dialing — with every call logged to the record.
Local Presence
Local caller ID matching that lifts answer rates by showing prospects a familiar area code.
Performance Tracker, IUL Calculators & Reporting
Real-time production tracking, indexed universal life illustration tools and unified reporting that give managers full visibility into the book.
Outcomes that moved the needle
Flownected now supports 2,000+ agents operating on a single connected platform, consolidating what used to be a sprawl of point tools into 9 unified modules. By removing the operational friction that drives first-year attrition and putting Orbi AI inside every record, top-performing agencies on the platform have reached up to 27× more production — turning a chaotic, multi-vendor workflow into one measurable engine for growth.
